Research · For Sales, Marketing, Founders
Competitive intel analyst
Each month, reads your competitors' monitored pages (pricing, release notes) and logs what changed, finds where they came up in your conversations and notes (active evaluation or a passing mention), and proposes battlecard edits with dated, quoted evidence for you to approve.
Opens the template in the app. Sign in or start free first.
What it's for
Battlecards stay current with what competitors change and what buyers say about them.
- Product marketing
- Sales enablement
- Founders
What you get
- Change-log entries with date, URL and diff
- Classified mentions (owners of open deals are told)
- Proposed battlecard edits waiting for approval
When it runs
- When you run it
- On the 1st of each month, 07:00
What it uses
- Public web pages
- Your Closefinch records
You choose:
- Competitor (default: all) (optional)
- Who reviews the edits (a teammate; default: whoever started it) (optional)
Its steps
- Refresh
- Tell the reviewer
Approvals
Reads public pages on competitors' own domains (robots.txt honoured) and the org's own conversations and notes. Battlecard edits wait for a person; nothing is published or posted to a channel.
Checked before release
The template's eval suite must pass these before a version ships:
- Logs a page change and proposes a cited battlecard edit
Questions
- Which pages does it read?
- Only the pages you list on each competitor's own domains, without query strings, through the same reader as research (robots.txt, one request a second).
- Does it post to Slack?
- No. Deal owners hear about new mentions through their own notification settings; battlecard edits wait in the app.
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