Terms of service

Effective November 8, 2026. Last updated: November 8, 2026.

These terms are an agreement between Ask Lou LLC, a Delaware limited liability company at 160 Maplewood Ave, Maplewood, NJ 07040, USA ("Closefinch", "we"), and the business that creates or uses an account ("Customer", "you"). By creating an account or using the service, you agree to them on behalf of that business, and you confirm you can bind it. The service is for business use only, not for consumers, and is offered to businesses in the United States.

1. The service

Closefinch is a hosted CRM and agent platform. It:

• captures email, calendar and meeting activity you connect;
• keeps records of accounts, people and deals;
• runs AI features and agents you configure;
• offers an API, an MCP server and a CLI.

Features differ by plan, as the pricing page describes. We may improve and change the service, and we won't materially reduce a paid plan's core features during a term you've paid for.

2. Accounts and security

• Keep credentials safe. Use two-step sign-in, which is required for owners. Tell us at once about any unauthorized use.
• Your people. You're responsible for the people you invite, and for API keys and apps you authorize.
• Our protective measures. We may suspend access, or hold outbound sending, to protect the service, other customers or the people you contact. Examples: suspected account takeover, spam, a security incident, or a breach of these terms. We'll tell you why, unless the law or an investigation prevents it, and restore access once the issue is resolved.

3. Your data

• "Customer Data" is everything you or your connected accounts put into the service, including the personal data of people in your emails, meetings and records.
• It's yours. You give us the rights needed to host it, process it and show it back to you, only to provide and secure the service and as you instruct. Our Data Processing Agreement is part of these terms and governs personal data.
• No training, no selling. We don't sell Customer Data, and we don't use it to train AI models.
• Usage data. We may use aggregated, de-identified data about how the service is used (counts and timings, never content) to run and improve it.
• Export and deletion. You can export your data at any time. After you close your account we delete Customer Data within 30 days (backups expire on their schedule), unless the law requires us to keep it.

4. Your responsibilities

You're responsible for having the rights and lawful basis to put Customer Data into the service, and to have it act for you. In particular:

• Recording. You choose whether to record meetings. You're responsible for notice and for consent where the law requires it, including states and countries that require every party to agree. The service names the recorder, posts a notice and lets anyone stop it, but that doesn't replace your obligations.
• Email and messages. Messages the service sends for you go from your own mailbox or accounts and are your messages. You must follow anti-spam and marketing law, including CAN-SPAM, PECR and ePrivacy, CASL and consent rules, and the Acceptable Use Policy.
• AI output. AI features can be wrong or incomplete. Review what matters before you rely on it or send it. Outgoing actions wait for a person's approval by default, and loosening that is your choice.
• Connected services. Your use of Google, Microsoft, Slack, CRMs and other services you connect is governed by your agreements with them.

5. Acceptable use

You'll follow the Acceptable Use Policy. Under it, the service can't be used for spam, deception, unlawful surveillance, discrimination, or attacks on the service or others.

6. Fees

• Paid plans are billed in advance by Paddle, our merchant of record, which also handles sales tax and VAT.
• Usage beyond a plan's allowance is billed at the rates on the pricing page, such as recording hours or AI credits.
• Price changes for existing subscriptions take effect at renewal, after at least 30 days' notice.
• Refunds. Fees are non-refundable except where the law or these terms say otherwise.
• Trials and free plans have limits and may change or end.

7. Confidentiality

Each party keeps the other's non-public information confidential, uses it only for this agreement, and protects it with at least reasonable care.

8. Warranties and disclaimers

• What we warrant: we'll provide the service with reasonable skill and care, consistent with our security overview.
• Everything else is excluded. Otherwise the service is provided "as is". To the extent the law allows, we disclaim implied warranties of merchantability, fitness for a particular purpose and non-infringement, and any warranty that AI output is accurate.

9. Liability

• Excluded losses. To the extent the law allows, neither party is liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue or data. Data is excepted where the loss is caused by a breach of our security obligations.
• Cap. Each party's total liability is capped at the fees you paid in the 12 months before the claim, or USD 100 if you're on a free plan.
• Exceptions to the cap: your payment obligations, breach of section 4 or the Acceptable Use Policy, indemnities, and liability that can't be limited by law.

10. Indemnity

You'll defend us against third-party claims arising from Customer Data you weren't entitled to use, or from your messages, recordings or breach of the Acceptable Use Policy. We'll defend you against third-party claims that the service, used as permitted, infringes their intellectual property.

11. Term and termination

• Term. These terms last while you have an account.
• You can cancel at any time. A paid plan runs to the end of its term.
• Termination for breach. Either party may end the agreement for a material breach not cured within 30 days of notice. We may end it at once for serious abuse.
• What survives: sections 3 (deletion), 7, 8, 9, 10 and 13.

12. Changes to these terms

We'll post changes here, and email owners at least 30 days before a material change takes effect. If you don't agree, you can cancel before then.

13. General

• Governing law and courts. These terms are governed by the laws of the State of Delaware, without regard to its conflict-of-laws rules. The state and federal courts in Delaware have exclusive jurisdiction.
• Assignment. Neither party may assign this agreement without the other's consent, except to a successor in a merger or sale.
• Force majeure. Neither party is liable for delays caused by events beyond its reasonable control.
• Entire agreement. These terms, the DPA, the Acceptable Use Policy and any order form are the whole agreement. If they conflict, the DPA wins for personal data.
• Notices. We send notices to account owners' emails. You send them to legal@closefinch.com and Ask Lou LLC, 160 Maplewood Ave, Maplewood, NJ 07040, USA.