# Competitive intel analyst

Each month, reads your competitors' monitored pages (pricing, release notes) and logs what changed, finds where they came up in your conversations and notes (active evaluation or a passing mention), and proposes battlecard edits with dated, quoted evidence for you to approve.

Category: Research. For: Sales, Marketing, Founders.

## What it's for

Battlecards stay current with what competitors change and what buyers say about them.

Suited to:

- Product marketing
- Sales enablement
- Founders

## What you get

- Change-log entries with date, URL and diff
- Classified mentions (owners of open deals are told)
- Proposed battlecard edits waiting for approval

## When it runs

- When you run it
- On the 1st of each month, 07:00

## What it uses

- Public web pages
- Your Closefinch records

You choose:

- Competitor (default: all) (optional)
- Who reviews the edits (a teammate; default: whoever started it) (optional)

## Its steps

1. Refresh
2. Tell the reviewer

## Approvals

Reads public pages on competitors' own domains (robots.txt honoured) and the org's own conversations and notes. Battlecard edits wait for a person; nothing is published or posted to a channel.

## Checked before release

The template's eval suite must pass these:

- Logs a page change and proposes a cited battlecard edit

## Questions

**Which pages does it read?**

Only the pages you list on each competitor's own domains, without query strings, through the same reader as research (robots.txt, one request a second).

**Does it post to Slack?**

No. Deal owners hear about new mentions through their own notification settings; battlecard edits wait in the app.

Use this template: https://app.closefinch.com/app/agents/templates/competitive-intel (sign in first). Every template: [https://www.closefinch.com/templates](https://www.closefinch.com/templates).