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Research and signals

Account and person research with cited sources, enrichment that fills only empty fields, and signals that say why an account is worth a look now. Facts quote their source; what the agent infers is labelled as inference.

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Research and enrichment

  • Waterfall enrichment for email, phone and firmographicsfree steps (CRM, website, email patterns) first, then paid providers charged only on a hit, with per-field provenance.Paid providers need your own key; the free steps run without one.
  • Search for companies and people beyond your CRM through People Data Labs, previewed with sources and CRM matches before a person imports them.Needs your own People Data Labs key; without one, the same filters run over your CRM.
  • Email verification before send (valid, invalid, catch-all, risky or unknown) from in-house checks, MillionVerifier and your own bounce history.Catch-all detection needs a MillionVerifier key.
  • Phone-number validity states (valid, invalid, unknown) with manual add.Carrier lookups need your own Telnyx account.
  • Picks the phone number most likely to connect, with the reason, and flags dead numbers.Off until set up.
  • Cost-disciplined enrichmentfill only missing fields from an approved provider under a cost and source policy; paid lookups need approval; no re-billing of fields already enriched.
  • Per-prospect and per-account deep research with citations and custom research prompts.Web search needs your own search provider key; without one, research uses the company's own site and news.
  • Natural-language research agent that plans sources and returns structured findings with evidence, ranked by fit and recency (minutes to hours), with a visible trace.
  • Live web re-check of facts just before a message is sent.
  • Public-records researchSEC filings and UK Companies House officers and filings, as dated findings with sources.
  • Niche-source lists from online stores, job boards, GitHub and a plugin marketplace, with quoted values and a fit verdict per row.Off until set up. Google Maps and other marketplaces use your own Apify account.
  • Web scraping as an agent tool on the built-in reader, honouring robots.txt and your allow and block lists.Off until set up. Uses your own Apify account.
  • Department headcount by function, tracked per quarter.Estimated from People Data Labs when keyed; otherwise counted from your CRM.
  • Living account plan or dossierpriorities, pain, people, tools, risks, next move.
  • Buying-committee map with each person's role and stance.
  • Business understanding from a pasted website URL (offer, ICP and proof points), refreshed as the business changes.
  • Brand and sender voice learned from website, emails, scripts and recorded calls.
  • Case-study minerreads closed-won calls and notes for quantified outcomes and files proof points under business logic.
  • Competitive intelligence and battlecards kept current.
  • Research output that labels facts, inferences and unknowns separately.
  • Customer discovery-interview synthesis.
  • Individual briefs on stakeholders (background, past deals, how they review contracts) generated on request from Slack.

Signals

  • Custom signals defined in plain English, for CRM changes or public events, with a category (intent, hiring, growth, events, engagement, champions or risk), a cadence and a strength score.
  • Signal monitor list with feed and all views, activity counts per monitor, and schedules in your time zone.
  • Company-level website visitor identification from network data and signed email linksraw IP addresses are never stored.
  • First-party page intentvisits to pages you tag (such as pricing and security), return visits, time on page, and several people from one account visiting within an hour.
  • Product signups and PLG usage signals, including a new user from an existing customer opening an expansion opportunity.
  • Job-change and champion-move tracking, including title change and email bouncing on known people.
  • Funding-round signals from SEC Form D filings and news, alerting the account owner as each round is found.
  • Hiring signals from an account's own careers pages and public job boards, with time filters and posting language matched to your pains.
  • Leadership and executive hires, new CFO, promotions.
  • Tech-stack change (from job posts, DNS and site) and competitor churn (a competitor logo leaving a customer page; a renewal that didn't happen).
  • Headcount growth by function, flagging teams that outgrow the rest of the company.Uses People Data Labs when keyed; otherwise your CRM's counts, if you opt in.
  • New office or location detected from postings and filings.
  • Social engagement signalslikers and commenters on your posts, competitor and influencer post engagers, viral posts, keyword posts.Off by default. Needs your own Unipile account.
  • LinkedIn profile viewers you import by hand, as signals.Off by default.
  • Recent-poster targetingprospects who posted about their work in the last 7 days.Off by default. Needs your own Unipile account.
  • Explicit-need social listening on LinkedIn, X and Reddit that never infers intent from likes or views alone.Off by default. Needs your own Unipile account; X and Reddit need your own API keys.
  • Conference, event and webinar attendee or speaker lists matched to accounts and ICP roles.
  • Podcast-guest detection with the quote that opens the conversation.
  • Review-site signals from reviews you paste or upload as CSVnamed pains, roles and company size, with quotes.
  • Third-party intent data from Bombora, G2 and 6sense.Off by default. Needs your own Bombora, G2 or 6sense account.
  • Partner, agency or investor mentions of an account.
  • Developer-community signalsactivity on your GitHub repositories, mapped to accounts.
  • Email-engagement signals (repeated opens, link clicks) as triggers.An owner turns tracking on, and each sequence opts in.
  • Former- and past-customer detection (read-only Stripe key; past customers and lost deals re-located).
  • Shared-background signals (alma mater, same city, mutual history).
  • CRM- and deal-derived signals (stage changes, stalled deals, reply events, engagement drops) as agent triggers.
  • Real-time signal alerts to a Slack channel or owner DM with drafted action attached.
  • Signal stackingopen a play only when two or more signals coincide.
  • Signal analyticswhich signals convert to meetings and revenue.
  • Dated why-now evidence attached to each account and prospect.
  • Customer spend trendswho is spending more and who is spending less.

Other areas

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