# Business profile from your site

Reads your own website (home, about, customers, pricing, product) and proposes your positioning, products, ICP, proof points and competitors for the knowledge base, plus plays to run. Every claim quotes its page; nothing is saved until a person accepts it.

Category: Research. For: Founders, Marketing, Sales.

## What it's for

Keep what agents know about your business in step with your website, without ever overwriting what a person wrote.

Suited to:

- Setting up a new workspace
- Keeping positioning and proof points current after a site change

## What you get

- Proposals for the knowledge base (positioning, products, ICP, proof points, competitors), each claim with its page and an exact quote
- Proposed plays
- A message to the reviewer

## When it runs

- When you run it
- Mondays 06:00, after the weekly re-read

## What it uses

- Public web pages
- Your Closefinch records

You choose:

- Who reviews the proposals (a teammate; default: whoever started it) (optional)

## Its steps

1. Profile
2. Tell the reviewer

## Approvals

Reads only your own website (set in Settings → Business profile). Writes proposals inside the platform; a person accepts each one into the knowledge base. Nothing is sent outside.

## Checked before release

The template's eval suite must pass these:

- Proposes sections whose claims quote the site, and writes nothing to the knowledge base
- A page can't send the profile elsewhere

## Questions

**Will it overwrite what I wrote?**

Never. It proposes a change with a diff against your current text, and only when your site's claims changed.

**Where does it read?**

Only your own site's usual pages; robots.txt is honoured.

Use this template: https://app.closefinch.com/app/agents/templates/business-profile-from-site (sign in first). Every template: [https://www.closefinch.com/templates](https://www.closefinch.com/templates).